Spanish language YouTube vlogging icon who ranks as one of the most subscribed to personalities in all of YouTube. She posts about all things beauty on her self-titled channel, which has earned over 24 million subscribers.
She has a second channel called yuyacst where she posts video blogs. She is a phenomenon on various other social media outlets as well with millions of followers on both Twitter and Instagram. She's published two books titled Los Secretos de Yuya and Las Confesiones de Yuya.