Social media phenomenon who initially became known for his emiliovmartinez Instagram account and for the Martinez Twins YouTube channel that he runs with his twin brother Iván Martínez. He'd go on to find even more fame on his self-titled TikTok account where he posts lip syncs, trending dance routines and collaborations with other personalities on the platform. He has over 14 million TikTok fans.
In January 2017, he and his brother joined the popular web group known as Team 10; however they left the group that same year in November. In 2017, he and Iván were interviewed on the Univision news show Aquí y Ahora, where they revealed that they were poor and would even go hungry at times before finding fame.